The unification of five renowned machine vision brands under the Allied Vision umbrella brand marks a significant milestone in the companies history. What was the primary motivation behind this decision?
Robert Franz: The primary motivation behind this decision was the desire to provide our customers with an even more comprehensive range of machine vision solutions. By joining forces, we can respond to our customers‘ needs faster, more efficiently and more reliably. Our goal is to offer seamlessly integrated solutions under a unified brand, ranging from industrial machine vision cameras to image processing software.
The brands that are now grouped under Allied Vision have their own strengths and unique qualities. How will the individual strengths of these companies be taken into account in the new brand structure?
The individual strengths of our brands are a cornerstone of our success. In the new structure, we will not only preserve these strengths but also leverage them to enhance our offerings. Our goal is to continue providing our customers with solutions from a wide range of technology areas. Together, all the brands form a foundation built on combined hardware and software expertise, deep application knowhow, and specific industry insights. Customers can therefore continue to rely on our professional advice when selecting their preferred technology.
What changes can customers expect in the short and long term?
In the short term, customers will directly benefit from faster availability and attractive product bundles, such as the combination of cameras and frame grabbers. In the long term, we will continue to connect our individual components to create smarter and more scalable offerings.
What do you want to convey most clearly to customers regarding the change?
We want to clearly convey to our customers that Allied Vision is a reliable partner who deeply understands and fulfills their needs. By bringing our brands together, we are now better equipped to address the challenges our customers face and provide solutions that are precisely tailored to their requirements. We empower our customers to make smarter, more confident decisions and successfully achieve their goals by offering cutting-edge solutions and technologies.
How will Allied Vision function as a comprehensive provider of 2D machine vision solutions, and what benefits will this offer to customers?
As a one-stop solution for 2D machine vision, we offer our customers the convenience of receiving integrated solutions rather than individual components. United, we possess expertise spanning the entire design-in cycle of a customer’s project. This means our customers no longer have to navigate between multiple providers to find solutions for their needs. All our components are designed to be fully compatible, working together seamlessly to significantly accelerate the development and implementation of solutions. Our customers benefit from our comprehensive product portfolio, including line scan cameras, area scan cameras, frame grabbers, a shared SDK, image processing software, and accessories – all from a single source. This streamlined approach simplifies the process for our customers, providing them with a cohesive and reliable system that meets all their machine vision needs.
How will Allied Vision address the challenges and trends in the industry, and what role does the company see for AI and other technologies in the future of machine vision?
The machine vision industry is evolving dramatically, and we are well-positioned to meet these challenges head-on. AI will play a central role in making our solutions even more intelligent and efficient. We will focus on seamlessly integrating these technologies to deliver unprecedented value to our customers, transforming the way they approach machine vision and empowering them to achieve new heights of innovation and productivity. By embracing the potential of AI and other cutting-edge technologies, we aim to revolutionize the industry and set new standards for excellence.
What will be the future role of Allied Vision within the TKH Group, particularly in terms of collaboration with LMI Technologies, the specialist for 3D vision solutions?
Allied Vision will continue to play a vital role within the TKH Group, forming a powerful partnership with LMI Technologies as two pillars of the Machine Vision division. This unparalleled synergy enables us to combine our expertise, driving innovation and growth as we develop and deliver unique 2D and 3D vision solutions and products that shape the future of machine vision. By working together, we are poised to unlock new possibilities and create unprecedented value for our customers, solidifying our position as leaders in the industry.
In a new episode of the inVISION Podcast ‚5 Questions‘ Dr. Peter Ebert spoke with Robert Franz about the new constellation at Allied Vision. You will find the podcast at Spotify, Apple Podcasts or at …
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