Start-Up of the Month: AI-based Image Editing

Start-Up of the Month: AI-based Image Editing

autoRetouch: AI-powered workflows for product image editing (Bild: autoRetouch GmbH)

autoRetouch: AI-powered workflows for product image editing (Bild: autoRetouch GmbH)

What has sparked the foundation of the company?

Two of our co-founders worked many years for Adobe and one of them found himself working at a large German fashion retail company. There he witnessed that the same processes were still in place to turn raw product photos into e-commerce ready product images that he had advocated for twelve years ago. There had to be a better way. autoRetouch and the team behind it is the conclusion of this thought process which now works to democratize the ability to create beautiful product images.

Which customer problem is solved by your products?

Good product images are an important part of any successful e-commerce operation. They influence sales, conversion rates, and have an impact on product returns. The current retouching process which turns raw photography into e-commerce ready product images is inefficient and cost-intensive. autoRetouch offers an automated solution for bulk-processing of product images and ai-based support for image editing to expedite the creation of high-quality product images.

What characterizes the company’s uniqueness?

The team. In order to enable intelligent bulk-processing of product images, it’s imperative to create a product architecture that combines world-class data science and engineering in a highly scalable and extendable platform package. Alongside the product innovation, there needs to be innovation around a frictionless customer experience in the go-to-market as well. We’ve hired the perfect team to take on this massive challenge and we’re executing well towards our goal.

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