Seamlessly Integrated

Anyline's AI-powered mobile inspection solutions are embedded into the customer journey at CJ BMW.
Anyline’s AI-powered mobile inspection solutions are embedded into the customer journey at CJ BMW.Image: Anyline GmbH

Coombes Johnston BMW is a BMW dealership in the Central North Island of New Zealand, committed to being a true one-stop shop for every customer. With eight technicians servicing around 25 vehicles per day and selling around 60 tyres and completing 120 wheel alignments each month, consistent digital inspections and operational efficiency are critical to delivering the ultimate customer experience.

Before adopting Anyline, tire and vehicle identification relied entirely on manual processes – slow, error-prone, and rarely completed in full. When Aftersales Manager Wayne Kitchen asked the team what took the longest during a Fleetback digital inspection, every technician gave the same answer: manually recording tire sidewall details. Incomplete inspections meant missed tire opportunities, reduced customer trust, and revenue left on the table. CJ BMW needed an AI-powered solution that could make inspections faster, consistent, and built around real data. CJ BMW deployed Anyline’s AI-powered tire inspection intelligence directly within its Fleetback workflow, enabling technicians to perform complete, accurate tire and vehicle identification using a mobile device in seconds. The solution integrated seamlessly into existing inspection routines, transforming a fragmented manual process into a consistent, digitized experience.

Impressive Results

The business impact was immediate. Fleetback digital inspection completion rates climbed to 95 percent, and each inspection saves approximately five minutes per technician – generating two additional hours of billable labor sales every day. With AI-powered tire identification, CJ BMW now surfaces around 90% of tire opportunities while the vehicle is still on-site. Customers approve recommendations with confidence because Anyline’s inspection intelligence, paired with Fleetback videos and photos, gives them transparent evidence, replacing guesswork with data-driven trust.

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