How is the system different?
A FeaturePrint is not an image, it is a set of numbers characterizing the surface of a product or item. It represents a single item, not a class of objects. The system does not have to learn over time what an object is (‚this is a pinion gear‘) it simply knows if it has seen that specific pinion gear before. Furthermore, a FeaturePrint is not a proxy for authentication. The item or product is the ID. Most identification systems today use proxies such as barcodes, QR codes, or RFID tags. These can be obscured, detach from the object, or themselves be counterfeited. By making the object its own identifier, the system does not need to have anything added to an object to register and authenticate it. Max Winograd, Vice President at Connected Products describes the advantages: „With FeaturePrint technology, supply chains can now track and authenticate every physical product at the item level. Even those that are difficult or impossible to mark or label with digital triggers like QR codes or RFID/NFC tags. By working with Alitheon, Avery Dennison is able to extend its progressive family of digital triggers and coupled with our integrated digital identification platform enable every physical item to have a unique digital identity.“
Value to your Business
Businesses lose trillions of dollars each year because individual items are not correctly identified even with exotic labels, etchings, or handling procedures. The FeaturePrint system supports fast deployment with simple retrofit into existing physical production lines, operator stations, and process control points. Integrated stations can provide user interfaces and feedback, or they can operate alongside fully automated, lights-out production lines. Furthermore, the system enables accurate tracking on an assembly line and throughout distribution channels. It prevents counterfeit parts or consumer goods not by detecting counterfeits but by detecting originals.